A year and an half ago, together with Mack Reed, my speakTECH colleague at the time, we published a white paper on Social media strategy for the Enterprise. speakTECH has since been acquired by Perficient and our publication got lost in the translation…
It contains some key principles I believe companies can still benefit from and it can be downloaded from my SkyDrive here.
Below is the table of contents.
Page Contents
4 Foreword
5 Why Social Technology Strategy Matters
7 Perspective – Keeping social technology “real”
7 Social Media Technology Perspective – SLATES
8 “Open Hand” – 5 best practices of social technology
11 Strategies for External Social Technology
11 Know the audience
11 Choose the right stance and voice
12 Know the territory
13 Key Strategy: Befriend the influencers, recruit the advocates
14 Key Strategy: Develop publishing streams, develop voice
16 Key Strategy: Be indispensable
17 Key Strategy: Crowdsource your R&D
18 Summary: Core Strategies for External Social Technology:
19 Strategies for Internal Social Technology
22 Best practices
24 Engage: Staff it, recruit process champions, build culture
24 Listen: They’re telling you more than you think
24 Adjust: Enable collaboration, but address valid issues
25 Refresh: Make things happen in that space regularly
25 Strategies:
26 Key Strategy: Remove the glass ceiling, knock down the cubicle walls
28 Key Strategy: Team workspaces
31 Key strategy : Crowdsourcing and ideation
33 Key strategy: Chat, microblogging and realtime interaction
35 Key strategy – Intranet social networks
37 Core Strategies for Successful Internal Social Technology
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